What Is a TikTok Shadowban and How to Avoid It

Do you ever feel like you’re in a rut? Despite putting in all the effort, your TikTok videos are not getting much love and views lately. We can understand doing all late nights, perfecting a lip-sync only for it to disappear into the TikTok algorithm’s void. 

If this sounds like you, you are dealing with shadowbanning! Research shows that businesses dealing with shadowban can see up to 40%-60% of reduction in their overall engagement, which is not only concerning, it’s damaging to your account as well.

Read on as we guide you on what a TikTok shadowban is, how to spot the hints, and share practical tips and strategies with you to keep your content roaring. Let’s work together to restore your videos’ value and put them back on the For You Page, where they belong!

What is TikTok Shadowban?

Let’s cater to first things first; what exactly do we mean when we say “Shadowban”? TikTok itself does not use this term; however, they usually name it “reduced visibility” or a synonymous term. Creators know that it is a penalty where your videos stop appearing in people’s For You Page. Your account gets restricted, which makes it harder for new viewers to come across your content. 

From what we have gathered from exploring other people’s experiences and following the creators’ live conversations, shadowbanning often happens on TikTok when its algorithm flags your account for violating the community guidelines. This could be anything from posting content that is a little too edgy to spammy behavior. It is unlike a full ban; you can still interact with followers and post new content, but your account reach will plummet.

You can check TikTok’s Community Guidelines for a better understanding, as they provide all the rules written straight from the source.

How Can You Tell If You’re Shadowbanned?

Alright, so how can you know if it’s a shadowban or just a slow day? Here are some significant signs that we have put together (and we know they are frustrating):

1. Sudden Drop in Views: 

Your videos, which once garnered thousands of views, are now stuck at the initial numbers.

2. No New Followers: 

The number of your followers is the same (never increasing), even if your content is terrific.

3. Limited Engagement: 

Your posts are not appearing in searches or hashtags, despite an increase in likes, comments, and shares.

If all of the above details sound familiar, there is likely one of the two scenarios: TikTok’s algorithm is testing things out, or you’re shadowbanned. You can search your videos on a different account; it’s a quick way to see if TikTok has flagged your account. 

Pro tip: TikTok analytics tools are available for the Pro accounts, which can help you track these dips. To purchase a verified Pro account, check out TikMania.

Why do Shadowbans Happen?

Shadowbans are usually activated by a specific action that the platform notices as troublesome; they are not some random acts of cruelty from a TikTok god. Here are some of the main culprits, based on the expert insights and familiar creator stories.

Violating Community Guidelines:

You can be red-flagged if you post misleading or hateful content or promote dangerous challenges. As TikTok is very concerned about the viewer’s safety, you need to constantly double-check before hitting upload.

Spammy Behaviour:

Overuse of hashtags, buying fake followers, or posting too often, such as 10 videos in an hour, can raise red flags on TikTok. Always remember that content quality is above quantity. TikTok values originality, so spamming identical comments such as “Love this!” on numerous videos can also get you flagged: don’t do it, folks!  

Technical Glitches or Reports:

Your account can lead to temporary restriction due to app bugs or even mass reports from trolls. It’s not your fault! 

How Long Does a TikTok Shadowban Last?

Shadowban lasts technically from 7 to 14 days. Just hold on to postings, review your content if they violate the guidelines, and contact TikTok’s Help Center.

How to Avoid a TikTok Shadowban

Okay, now for the good part: prevention! The main thing is to play by the book while retaining engaging and authentic content. Here is our step-by-step guide based on the countless other creators’ experiences:

1. Follow TikTok’s Rules Religiously

Adhere to the rules and guidelines provided. Avoid any copyrighted music without permission, and stay clear of misleading information. If you are still unsure, check out TikTok’s Help Center, which is embedded with tons of information that can guide you on what is allowed. 

2. Post Consistently but Smartly

You should aim for 3 to 5 videos a week instead of flooding your feed with them in an hour. Use relevant hashtags, not more than 5 to 10 per post, and genuinely engage with your audience. This will build trust in the algorithm.

3. Build Real Engagement

Often collaborate with others, respond to the comments, and create more content that is a head-turner. You should say a big no to fake engagements! 

4. Monitor and Adapt

Monitor your analytics. If the views are dropping, try different trends, adjust your strategies, or maybe change your posting time. 

To know more about boosting views on your TikTok videos, check out this detailed guide. 

What to Do If You Are Shadowbanned

Suspecting a shadowban? No need to worry! It is a 7-14 day temporary ban. Try the following steps to lift it:

• Pause Posting: To reset your TikTok account’s algorithm, take a 2- to 5-day break. 
• Delete Risky Content: Remove all the unnecessary or spammy videos that violate the TikTok guidelines.
• Appeal to TikTok: Report the potential errors by using the Support section.
• Resume Smartly: Post guideline-friendly and high-quality content.

Wrapping It Up

It can feel like a rollercoaster ride when navigating TikTok, but comprehending such shadowbans is half of the battle. Just stay authentic, keep creating that resonates with your audience, and follow the rules: your audience will find you. If you have been hit by a shadowban, then give it a 14-day time limit, and if required, reach out to TikTok support.

So… are you ready to get out of the rut? Head over to TikMania if you want a verified account without shadowbans and to grow safely and effectively.