How Do I Access the TikTok Shop?

Time for good ol’ storytelling: While scrolling through TikTok, you came across a fellow creator’s unboxing video of tech gadgets or a fashion outfit try-on. This made you wonder about yourself and where you can get these opportunities. 

As a company who have devised many content strategies for numerous creators, we can tell you how you can easily access TikTok Shop; it’s not just about shopping, you can also unlock the concept of effortless buying with entertainment.

Here, we will guide you through the most important discussion questions: What it is, why it matters, and how to dive in without a headache. By the end of this blog, you will be ready to sell, shop, and scale your TikTok game.

So, why wait? Let’s dive in!

First Things First: What Exactly Is TikTok Shop?

Suppose you are in the middle of a hilarious dance challenge when a “Shop Now” tab pops up, linking to the product shown in the video. This is TikTok Shop in a nutshell: an e-commerce feature letting the creators and brands sell their products directly through the videos, profiles, and lives.

It was launched in 2021 and now serves as the most valuable feature on TikTok. According to Statista, from the U.S. only, TikTok Shop gathered $9 billion in growing merchandise value (GMS). And it is not slowing down, as the U.S. market penetration is expected to reach 55% by the end of this year. 

This is a sign to jump in and use TikTok Shop.

Why Bother with TikTok Shop in 2025?

Let’s get real now, why TikTok if there are Instagram Shops and YouTube hauls? The reason is simple: This is the platform where people tend to make impulsive purchases. Millennials and Gen Z are not just watching, they are shopping as well. In order to follow the trends, they need to shop too. 

eMarketing reports that in 2025, the monthly boasting of TikTok is around 117.9 million active users only in the U.S., which represents 32.9% of the population. This is a massive, engaged audience who are ready to convert.

Another research by Capital One Shopping predicts that TikTok shoppers will grow at 5.01% annually, reaching 55.6 million by 2027. So, the brands that are using TikTok Shop can see the conversion rate up to 2.5x higher than traditional social ads due to an authentic and in-the-moment vibe. 

Thus, TikTok Shop is for the creators focusing on the viral for monetizing your niche, or small business owners looking for viral sales, because TikTok Shop turns views into revenue faster than the “For You Page.”

Step-by-Step: How to Access TikTok Shop 

Now, let’s make it actionable by accessing the TikTok Shop. 

For Shoppers: Snag Deals in Seconds

1. Update Your App: Open your App Store and make sure your TikTok app is updated to the latest version: the 2025 build.
2. Open and Scroll: Start using TikTok and scroll to any video with a product tagged in it, search for the shopping bag icon. Click it and see the product details, a tap button for buying, and reviews.
3. Browse the Dedicated Tab: If you can not find the tagged video, then swipe right to the Shop tab at the bottom. There you will see the collections, live sales, and creator collaborations.
4. Checkout at Last: Add the product to cart, link your payment methods, and ship it. The rest will be handled by TikTok itself.

Done and dusted! You are going to receive your first purchase in no time.

For Sellers: Set up and Start Selling

1. Eligibility Check: You can sell if you have a business account with at least 1,000 followers. You can also switch your account via Settings > Account > Switch to Business Account.
2. Apply for Shop Access: In the app, click on Profile > Menu > Creator Tools > TikTok Shop. Press “Apply Now” and submit your business documents. The approval can take 1 to 3 days.
3. Link Your Inventory: Once you receive the approval, connect to a fulfillment partner like  TikTok’s warehouse network or use Shopify. You then need to upload the products via the Seller Center.
4. Go Live and Tag: The last step is to create the content, tag the products in your videos or lives, and watch the orders roll in. You can follow up through the analytics.

If you are new to this, start with the affiliate links that require no inventory.

Level Up Through TikMania

Many creators are stressed over account engagement because only well-established audiences can get benefits here. Thus, TikMania can help you loads, as our safe and vetted marketplace is for buying and selling the pre-built TikTok accounts. 

Studies have shown that revenue from TikTok’s platform exploded 42% year-over-year to $23 billion in 2024. But if you are concerned with the growth, TikMania provides pre-vetted accounts with an audience of 50K fans.

We have chosen escrow services to avoid risks and scams, as we thoroughly vet the identities and the accounts before sealing the deal. TikMania offers sellers the opportunity to walk away with 95% of the value of the account, minimizing the endless hassle of DM negotiations. 

And the return-on-investment (ROI)? It is mind-blowing, as our data shows that buyers have an average 4.2x return-on-investment within 90 days.

In this growing world of social media, why rebuild when you can rebrand?

Takeaway!

TikTok Shop is as easy as your next scroll, but the real fun begins when it helps you grow. 2025 is the year to lean in for the impulse buyers and product sellers. 

Head over to TikMania; success awaits you! Set up your Shop and start earning!